Yeah1 Group wins top award at ASEAN PR Awards 2025 with “Anh trai vượt ngàn chông gai” concert

On July 7, 2025, YeaH1 Group was honored at the 5th ASEAN PR Excellence Awards 2025, held in Kuala Lumpur, Malaysia. With the "Anh Trai Vượt Ngàn Chông Gai Concert" campaign, YeaH1 won the Diamond Award—the highest honor—in the "Best Communication Use of Social Media" category, surpassing strong nominees from across the region.

With a groundbreaking social media campaign throughout 2024-2025 and the sustained inspirational impact of the Anh Trai Vượt Ngàn Chông Gai Concert, YeaH1 demonstrated its ability to connect and spread positive messages to the community. According to international PR experts, the campaign not only elevated the brand’s reputation but also touched the hearts of multiple generations of Vietnamese people by conveying humanistic values through music and cultural history.

This year, the awards continued to attract participants from ASEAN nations, including Thailand, Indonesia, Singapore, Malaysia, the Philippines, and Vietnam. The judging panel comprised professors, Ph.D. holders, industry experts, CEOs, and presidents of renowned PR institutes from New Zealand, Hong Kong, Malaysia, South Korea, and more.

The ASEAN PR Excellence Awards is organized biennially by the ASEAN Public Relations Network (APRN), in collaboration with the Malaysia PR Institute, World Comm Malaysia, and the Global Alliance for Public Relations and Communication Management. Established in June 2014, APRN connects leaders, experts, educators, and prestigious PR organizations across Southeast Asia. It has gained global recognition as a member of the Global Alliance, a coalition of major PR and communication management associations representing 320,000 professionals and scholars worldwide. Thus, the ASEAN PR Awards are regarded as one of the most prestigious events in the region's PR and communications industry, celebrating outstanding contributions in the field.

Beyond this success, the Anh Trai Vượt Ngàn Chông Gai Concert campaign will advance to the esteemed "World Public Relations and Communication Awards 2025".

With rigorous evaluation by a panel of esteemed judges, securing the highest honor (Diamond, followed by Gold, Silver, and Bronze) at an international awards ceremony underscores the relentless efforts of YeaH1 Group and Vietnam as a whole in redefining media standards within the country’s cultural industry. Modern PR campaigns are no longer just about promoting standalone entertainment programs—they must serve as bridges integrating Vietnamese culture into regional and global currents.

The Anh Trai Vượt Ngàn Chông Gai Concert is a series of music events developed from the hit 2024 TV show of the same name, broadcast on VTV3 and YeaH1 Network. As Vietnamese audiences, especially the youth, increasingly seek profound artistic and musical experiences tied to cultural values, Anh Trai Vượt Ngàn Chông Gai emerged as a fresh wave. Combining music, performance art, modern technology, and Vietnamese cultural identity, the concert not only set benchmarks in scale and artistic quality—rivaling international productions—but also showcased the regional-caliber production and community engagement capabilities of Vietnamese creators.

The concert’s PR campaign was aggressively deployed across social media over the past year with a multi-platform strategy, consistent messaging, and strong viral potential. YeaH1 effectively leveraged digital media to connect communities, garnering hundreds of millions of organic impressions and interactions, while promoting Vietnamese cultural values domestically and internationally.

YeaH1 is one of Vietnam’s leading media and entertainment conglomerates, pioneering high-quality, multi-platform content production and technological integration. Beyond domestic influence, YeaH1 is shaping new regional trends with hit shows like Anh Trai Vượt Ngàn Chông Gai, Chị Đẹp Đạp Gió, Gia Đình Haha, and Tân Binh Toàn Năng.

Before its regional acclaim, YeaH1 also won domestic accolades at VNPR Awards 2025, including Grand Prize Best PR & Communications Campaign, Best Heritage Promotion Campaign, and Best Social Media Excellence Campaign. The Grand Prize, the most prestigious honor, was awarded by a panel of local and international judges for the campaign’s profound impact on Vietnam’s media landscape over the past two years.

The Anh Trai Vượt Ngàn Chông Gai phenomenon shows no signs of cooling down. Recently, the producer announced two final concerts (No. 7 & 8) in Ho Chi Minh City, concluding a brilliant summer spanning 2024-2025 while paving the way for new journeys—leaving fans both thrilled and nostalgic. The audience’s passionate, heartfelt admiration for Anh Trai Vượt Ngàn Chông Gai seems to have rekindled a quiet yet enduring patriotism, a sentiment always present in the hearts of the Vietnamese public. This emotional resonance appears limitless.

Once again, this award reaffirms YeaH1’s pioneering role in shaping culturally rooted Vietnamese media trends, bringing domestic entertainment to the world stage, and earning international recognition.