YEAH1 GROUP OFFICIALLY ANNOUNCES THE LAUNCH OF STRATEGIC PROJECT "ANH TRAI VUOT NGAN CHONG GAI 2026"

Following the success of the 2024 season, this year's project continues to focus on creating a closed-loop value chain from production, distribution, to commercialization, in order to optimize revenue.

Previously, ATVNCG 2024 created an explosive cultural and entertainment wave across television, social media, and real life. Going beyond the scope of a standard TV broadcast, the project made a massive, positive impact on the national entertainment industry by setting a new standard in entertainment production. It attracted viewers across multi-platforms and established a consistent art consumption habit spanning TV, social media, and paid applications.

At the same time, the show shaped a new generation of civilized audiences who are willing to spend on entertainment products they deem worthy. This paved the way for a highly successful commercial entertainment business chain, ranging from concert tickets and exclusive merchandise to shaping and upgrading the brands of the artists emerging from the show.

Notably, from the success of ATVNCG, a nationwide wave of concerts has exploded throughout the past year until today, driving the development of Vietnam's performing arts industry. These live events attracted tens of thousands of attendees, featuring stage, sound, and lighting technologies evaluated by experts as world-class, demonstrating YeaH1's leading organization capacity and elevating the domestic entertainment industry's position on the regional map.

Press conference to launch the show Anh Trai Vuot Ngan Chong Gai 2026

Mrs. Ngo Thi Van Hanh - CEO of YeaH1 Group addressing questions and inquiries from press and media partners

Anh Tài members interacting and sharing their thoughts about this year's show

With a large investment scale, ATVNCG 2026 continues to operate under a strategic co-investment model with Techcombank, combined with sponsorship from the Jollibee brand. This is a breakthrough and universally successful business model for brands. Instead of traditional sponsorship for advertising benefits, this strategic co-investment format, combined with creative fandom operation, helps brands directly achieve their business conversion goals and generate impressive economic growth. This model also allows YeaH1 to share production investment costs and shorten the payback period.

Anh Tài members at the show's launch press conference

Additionally, the project is secured by the growing autonomy of internal production units. Accumulated experience and established production processes from the previous season help YeaH1 minimize initial fixed investment costs.

YeaH1 currently holds a major advantage with a massive, loyal audience base that is ready to spend on the group's quality shows. With a multi-platform distribution network already in place from Mango+, 1Creators, to top-tier social media channels managed by 1Digital, YeaH1 directly reaches the show-watching audience, minimizing external expenses.

The appeal of this year's project will be directly converted into business results, such as immediate and fast revenue from concerts, exclusive merchandise, advertising, and sponsorship packages... In the long term, it will focus on managing the commercial rights of artists emerging from the show, advertising bookings, paid membership packages, and music publishing and copyright ownership even after the show ends.

INFO BOX:

ABOUT THE PROJECT:

• Project Name: Anh Trai Vuot Ngan Chong Gai 2026 Reality TV Show
• Investor: YeaH1 Group and Techcombank
• Distributor: VTV3 and YeaH1 Group
• Broadcast Schedule: Every Saturday at 20:00 on VTV3 & 20:30 on YeaH1 Show YouTube Channel
• Number of Episodes: 15 episodes (The first episode airs on June 27, 2026)

ACCOMPANYING BRANDS (As of present):

• Techcombank – Co-Investor
• Jollibee – Bronze Sponsor

LIST OF 34 PARTICIPATING ANH TÀI

Coming from various professions such as actors, singers, songwriters, directors, and MCs:

Nguyen Van Chung, Dai Nghia, Dung DT, Thai VG, Trinh Thang Binh, Tho (DaLAB), Thanh Duy, Tung Mint, Hoang Ton, Will, Dinh Mang Ninh, Thom (DaLAB), Jun Pham, Vuong Anh Tu, Mew Amazing, Dong Hung, Thuan Nguyen, Neko Le, BB Tran, Hoang Rob, Huynh Lap, Toki Thanh Tho, Le Xuan Tien, Cheng, Charles, Duy Khanh, Hoang Dung, K.O, Ha An Huy, 14 Casper, Ho Dong Quan, Osad, Phung Minh Cuong, and Thai Le Minh Hieu.