YeaH1 accompanies KOL Summit 2025, promoting the sustainable development of Vietnam's influencer media market.

The "KOL with the Nation's Rise" conference (KOL Summit 2025) recently took place in Hanoi, marking the first time a national-scale event dedicated to KOLs was held in Vietnam. The event brought together nearly 300 prominent individuals from 34 provinces and cities, along with representatives from management agencies, businesses, and technology platforms, creating an unprecedented networking forum.

As a leading domestic media enterprise, YeaH1 was present at the conference to support the goal of spreading positive values and sustainable development. As the country enters a new era of strong growth, YeaH1 continues to affirm its position as the first listed media corporation in Vietnam, with a comprehensive media ecosystem and a network managing and connecting hundreds of KOLs and artists nationwide.

YeaH1's participation in KOL Summit 2025 not only demonstrates its pioneering role in the industry but also affirms its commitment to sustainable development and social responsibility. Through successful entertainment projects like Anh Trai Vượt Ngàn Chông Gai (Brothers in Arms), Chị Đẹp (Sisters Who Make Waves), Gia Đình Haha (Haha Family), and most recently, Tân Binh Toàn Năng (All-Round Rookie), YeaH1 is working to build a new generation of professional KOLs and artists who will have a positive influence in the future.

A highlight of the conference was the launch of the "Digital Trust Alliance" and the "Influencer Credibility" program, which aim to establish behavioral standards, transparently evaluate the reputation of the KOL community, and create a healthy collaborative platform among influencers, businesses, and management agencies.

As a reputable producer and media company, YeaH1 is developing a transparent and effective technology solution for managing KOLs and KOCs through its upcoming new platform, 1Creators. With a development direction that aligns with the goals of the Digital Trust Alliance (DTA), 1Creators is expected to become a crucial starting point for promoting the sustainable development of Vietnam's influencer media market.

The synergy between the DTA's policy direction and YeaH1's technological capabilities and operational experience is expected to create an effective operating model. This is the key to guiding Vietnam's influencer media market toward a professional, responsible, and sustainable future.

The KOLs took a commemorative photo after the conference.

KOL Summit 2025 is not just a conference but a milestone that opens a reputable forum for Vietnam's KOL community to foster a new generation, spread positive information, and promote sustainable values for society.

Additional Information: A KOL (Key Opinion Leader) is an individual with credibility and an influential voice in the community. They can be artists, experts, businesspeople, or young social media figures, but their common trait is that every statement or action has a certain impact on the public. In the digital age, KOLs not only transmit information but also act as a bridge between businesses, management agencies, and the community, helping to spread positive values and promote sustainable development.