Why Gia dinh Haha Became a Phenomenon and “Stormed” Vietnamese Screens

Without relying on staged drama or sensational tricks, the program quickly won viewers’ hearts, becoming a true phenomenon and ranking among the Top 5 most talked-about game shows on screen.

So what created the appeal that turned “Gia dinh Haha” into the entertainment phenomenon of summer 2025?

Healing Through Genuine Emotions

In a market overloaded with scripted reality shows full of shock value, “Gia dinh Haha” took an entirely different path one of healing.

According to producers, the show is the Vietnamese adaptation of Haha Farmer, built around lighthearted, healing content with no scripts, helping viewers feel at peace, slow down, and reconnect with nature and authentic emotions.

From its very first episode, the show reached the No. 1 spot in TV ratings, proving that audiences crave genuine feelings and a slower, more heartfelt form of entertainment.

A Blend of Unique Personalities

“Gia dinh Haha” brings together well-known artists, many of them singers and musicians: Jun Pham, Rhymastic, Bui Cong Nam, Ngoc Thanh Tam, and Duy Khanh. Each adds a unique role the calm elder brother, the planner, the songwriter, the cook, the one who stirs up laughter.

What might seem like mismatched personalities has instead created a colorful “family,” supporting each other and generating authentic, humorous, and heartwarming moments. This authenticity has helped the show score high on emotional and human values.

Another crucial factor: the artists were placed in environments completely different from their glamorous lives. There were no big stages, no spotlights sometimes even no one who knew who they were.

Freed from expectations, they lived as their true selves. They didn’t have to hold back or fear being judged for mistakes. Real, funny, and surprising situations unfolded like when local resident Vang Thi Thong thought the cast were livestock officers, or when Bui Cong Nam was innocently praised as if he might actually be a professional singer.

Behind the laughter was a deeper truth: the gap in cultural awareness across regions. Even famous artists may not be recognized in rural areas reminding both viewers and artists that without an audience, they are just ordinary people.

By putting aside their “spotlight” and blending into local life, the artists rediscovered the love and trust of ordinary people. The show proved that true artists through talent and sincerity can win hearts anywhere, in any situation. That is the real “halo,” a reward earned after an honest and challenging journey.

Celebrating Local Culture

The program also stands out for honoring local culture. “Gia dinh Haha” became a cultural bridge, bringing artists into communities across Vietnam to share daily life with locals.

Local culture wasn’t just used as a backdrop it became the core, the “soul” of the journey. The cast experienced farming, tea-picking, rice harvesting, cooking over wood stoves… highlighting both the labor culture and the community spirit of rural life.

Locals like Ms. Thong or Mr. Ha weren’t actors, but real people authentic, generous, and hospitable. Through their daily stories, viewers gained deeper understanding of traditions, beliefs, and ways of life in different regions.

The show went beyond entertainment it sparked real-life effects, promoting community tourism and spreading mountain culture to wider audiences and visitors.

Strong Audience Engagement

Young viewers often commented online: “This is the first time I’ve learned about these dishes and customs thanks to the show.” This proved “Gia dinh Haha” created a soft, accessible form of cultural education. Instead of dry textbooks, it offered real images and humorous interactions, making culture exploration fun.

Fans actively engaged forming the online community “Xom lang Hehe” and even creating translation teams in multiple languages to spread the show abroad.

On YouTube, viewership soared: Episode 1 passed 2 million views, other episodes exceeded 1 million, and Episode 1+ even entered the Top 12 Trending. Altogether, the first 5 episodes reached about 13 million views online on top of leading TV ratings. This “double wave” of success on both television and digital platforms highlights the show’s community power.

“Gia dinh Haha” is more than just entertainment it symbolizes a slower, more genuine way of life. Audiences don’t just watch; they feel and connect with everyday, humorous, heartfelt stories.

The show reflects a shift in audience taste: no need for flashy stages, scripted drama, or unnecessary noise. What the public truly wants is a reality show that is genuine enough, funny enough, human enough, and emotional enough to truly touch their hearts.