V-Beyond Concert: An International Project Bringing V-Pop to the Global Market with its First Leg in North America

The event marks a historic milestone: for the first time, Vietnamese Pop (V-Pop) is professionally invested to enter the global market through an international-standard infrastructure ecosystem.

V-Beyond Concert will officially launch its first destination in North America on November 21, 2026. Specifically, the event will take place at the Honda Center (Anaheim, California, USA) – one of the indoor arenas with a capacity of up to 14,000 spectators.

Previously, in January 2026, Sony Music Entertainment announced a strategic partnership model with YeaH1, aiming to elevate the Vietnamese music industry, including plans to bring Vietnamese artists to perform at international stages and enter global music charts.

The fact that major global corporations are looking to Vietnam for entertainment partnerships shows that the V-Pop market has entered a breakthrough phase, continuously attracting investors and media channels from Asia to the US and Europe. Therefore, V-Beyond Concert is not just a simple music night, but an affirmation of V-Pop's intrinsic strength as it catches the "eye" of international entertainment institutions.

Ms. Do Mai Vy, Deputy Chief Executive Officer of YeaH1 Group, presented flowers to Mr. Brian Chow, Chief Executive Officer of iMe Entertainment Group, and Ms. Le Thi Thu Ha, Chief Executive Officer of AlphaZ following the strategic partnership signing ceremony

The V-Beyond Concert project is a launchpad created by the synergy of names in the industry. Specifically, YeaH1 Group owns an all-round artist ecosystem and a massive fan community from blockbuster shows (Anh Trai Vuot Ngan Chong Gai, Chi Dep Dap Gio, and artists from the SYE Holdings joint venture).

Meanwhile, iMe Entertainment Group is a multinational concert group, providing international-standard operation and organizational infrastructure capabilities.

As for AlphaZ, an entertainment technology startup in the USA, it brings optimal technology solutions to understand, connect, and care for the fan community in North America. Additionally, strategic companionship from Sony Music Entertainment (via the SYE Holdings joint venture) will support unlimited music distribution resources globally.

Sharing the strategy for V-Beyond Concert, Ms. Do Mai Vy - Deputy CEO of YeaH1 Group - emphasized: "We are not just taking artists to perform. We are working with international partners to build the most important infrastructure platforms, based on global standards, to bring V-Pop to the world's big stages. V-Pop deserves to be an important part of Vietnam's cultural industry and have a firm position in the global market. We want V-Pop to become a keyword in international media, a term in global pop music. V-Beyond is the first step on this strategic journey."

The dialogue session provided members of the press and the public with a deeper understanding of the vision, objectives, and strategic direction behind the V-Beyond Concert

A representative of iMe Entertainment Group remarked, "Vietnam is a cultural bright spot, full of potential and attraction. The world is craving new sounds from Asia, and we chose Vietnam because we see rare things in V-Pop: an original identity, a massive source of community energy, and a country that is fully ready. With characteristics such as Trendy, Catchy, Diversity, and Community, V-Pop has gathered enough 'quality' and 'quantity'. This November, audiences in North America will experience a Pop Culture Festival with international vibes but a deep Vietnamese soul."

Ms. Bui Viet Ha, Director of External Affairs & Public Relations at YeaH1 Group, shared the vision of bringing Vietnamese pop music (V-Pop) to the global market

Expectedly, V-Beyond Concert will feature about 30 artists from the YeaH1 ecosystem, including artists from the SYE Holdings joint venture. One of them is UPRIZE – a group that recently debuted under the idol group model and is attracting the fan community with outstanding achievements on major stages recently and on music charts.

INFORMATION ABOUT STRATEGIC PARTNERS:

About YeaH1 Group: Established in 2006, YeaH1 is currently the leading media and entertainment group and the only listed enterprise in the industry in Vietnam. In 2025, YeaH1 was honored in the Top 500 most profitable private enterprises in Vietnam (PROFIT500). Owning large-scale content production capacity, YeaH1 is recognized as a typical model in cultural industry development, committed to creating a multi-platform entertainment ecosystem to bring Vietnamese culture global.

About iMe Entertainment Group: Established in 2006, iMe Entertainment Group is a leading multinational corporation in the entertainment and concert industry in Asia. iMe has successfully created more than 2,000 world-class concerts, covering 12 key markets and more than 50 cities. iMe is a organizer for stadium-filling K-pop tours and shows by global superstars.

About AlphaZ: AlphaZ is an entertainment technology startup in the United States. With a technology platform integrating entertainment, interaction, and fan care features, AlphaZ aims to build a comprehensive community ecosystem, connecting fans in the North American market through peak music experiences and superior technology.