The Chairman of the Lao Cai Provincial People's Committee awards a Certificate of Merit to YeaH1 for its contribution to tourism development through the 'Gia Dinh Haha' program

The award ceremony was held on July 9, 2025, during a conference with tourism enterprises celebrating the 65th anniversary of Vietnam's Tourism Industry (July 9, 1960 – July 9, 2025). This recognition honors the efforts of YeaH1 Group, the participating artists, the family of Ms. Vang Thi Thong, and the people of Ban Lien commune in creating content that promotes the cultural beauty, people, and peaceful, green lifestyle of the Northwest region through the "Gia Dinh Haha" show.

"Gia Dinh Haha," invested in and produced by YeaH1, has been airing since June 14, 2025, on VTV3 and the YeaH1 Network. The reality show follows famous artists such as Jun Pham, Rhymastic, Bui Cong Nam, Duy Khanh, and Ngoc Thanh Tam as they live, work, and experience daily life like locals. In its first leg of the journey in Ban Lien commune, Lao Cai province, the program has deeply impressed audiences with its "absolutely cinematic" quality, along with humanistic stories about the local people, products, and culture.

After four episodes, the show has garnered tens of millions of views, consistently achieving the Top 1 rating on VTV3 and reaching the Top Trending list on YouTube. The appeal of "Gia Dinh Haha" has led to a significant increase in tourist arrivals to Ban Lien, with many local homestays reportedly being fully booked until the end of 2025. This serves as vivid proof of the practical value a television program can bring, creating economic benefits for local residents.

A representative from YeaH1 Group shared: “We are incredibly grateful and proud that the efforts of YeaH1’s content creation team, the artists, and Ms. Vang Thi Thong's family have been recognized by the government and the community. This is a great motivation for all of us to continue creating beautiful works with positive, emotional messages that balance entertainment with the needs of the audience and the market. In a context where reality TV needs new, more innovative directions, we hope that programs like ‘Gia Dinh Haha’ will contribute to building a sustainable creative industry that actively supports tourism and socio-economic development locally and nationally.”

Beyond "Gia Dinh Haha," other premium shows by YeaH1 such as Anh Trai Vuot Ngan Chong Gai, Chi Dep Dap Gio Re Song, and Tan Binh Toan Nang are also helping to shape a new direction—combining entertainment, training, and cultural elements to promote related economic sectors like the cultural industry and tourism. This is a key development strategy that YeaH1 is persistently pursuing, creating attractive, in-depth entertainment products that bring tangible value to the community.

In addition to its content products, YeaH1 is also steadily affirming its role as a media company for the community. The Group has collaborated with numerous organizations to implement charitable activities, contributing positively to society with notable results—such as saving the lives of nearly 140 children with congenital heart disease, initiating over 3,300 acts of kindness in the community, and fundraising to support disabled children. These efforts help create YeaH1's unique identity, where entertainment is linked with social responsibility, and its values spread beyond the confines of content.

Comrade Nguyen Thanh Sinh, Vice Chairman of Lao Cai Provincial People's Committee (standing 2nd from left), presented Certificates of Merit to "Haha Family" and Ms. Vang Thi Thong's family. Photo: Thanh Mien

At the conference, YeaH1 Group also contributed ideas for Lao Cai province's tourism development plan. As the tourism industry vigorously implements local development activities, following Official Dispatch No. 34/CD-TTg dated April 10, 2025, from Prime Minister Pham Minh Chinh, Lao Cai's leadership affirmed their direction to make tourism a driver for double-digit economic growth, while enhancing effective connection and dialogue between the government and the business community.

During the conference, the Lao Cai Provincial People's Committee and the tourism business community agreed to establish a new Lao Cai Tourism Association. This aims to create a unified, strong representative organization for the region's tourism businesses, acting as a crucial bridge to promote inter-regional cooperation, leverage local tourism resources, and build a collective brand of "an attractive, professional, and sustainable Lao Cai." The Association will also partner with the government in guiding development, improving service quality, protecting members' legal rights, and supporting businesses in adapting to the new context.

Information Box:

Recently, YeaH1 Group was honored to partner with the Center for Communication of Natural Resources and Environment – Ministry of Agriculture and Environment in the "Gia Dinh Haha - For a Happy Vietnam" initiative. This is a project to plant forests and support livelihoods for the people of Ban Lien, with a scale of over 20,000 trees, inspired by the tree-planting activity in the "Gia Dinh Haha" reality show. This long-term, dedicated initiative is led by the Center, with the companionship of Timo Digital Bank as the main sponsor, joining hands to spread the message for a green and sustainable Vietnam.