“Tan Binh Toan Nang” - Training young artists for the global stage

A professional springboard for Vietnam’s idol generation

After 100 days of intensive training and competition, YeaH1 Group officially announced the Top 11 “"promoted rookies".” These are the most outstanding contestants in the program. They will continue training to enter the Promotion phase, then compete at the international level.

The program will air at 20:00 every Saturday on VTV3, starting from 4/10.

The core of the program is a rigorous training journey inspired by an international standard K-pop group model. Before that, contestants were carefully selected from thousands of applications. They went through tough preliminary rounds in Hanoi and Ho Chi Minh City under the evaluation of a highly specialized jury.

After officially entering the “survival” round, 30 rookies underwent 100 days of intensive training with experts from Korea and Vietnam. Contestants were trained in singing, dance, stage performance, and personal image building. Through seven consecutive assessments, the program selected the 11 best to enter the promoted rookie lineup.

This Top 11 is not yet the official debut lineup. They will continue to train under the guidance of singer Soobin, then compete at the international level to earn places in Vietnam’s first all-round idol group built on an international model, with a clear development roadmap and organized scale.

All-round Producer SOOBIN, who will lead the 11 rookies in the new phase.

All-round Producer SOOBIN shared that from the moment he agreed to lead the 11 “"promoted rookies"”, he had many thoughts and considerations, since this is his first time taking on the role of training an entire group of young artists. For him, this is not only a new challenge. It is also a “key” that opens the next chapter in his artistic journey.

“I have spent a lot of time observing. At this point, I am truly proud to see that you are all very talented and hardworking. For me, without diligence it is very difficult to succeed and to become truly all-round artists. I understand that there will still be strict evaluations from the audience, but I hope everyone will give them more time so they have the chance to prove they are fully deserving,” SOOBIN expressed.

The rookies at the exhibition ‘95 Years of the Party Flag Lighting the Way’.

In the Promotion phase, the rookies will have opportunities to perform, learn, and exchange with professional groups in the region such as Korea, Japan, Taiwan (China), and Thailand. This is a decisive preparation step before choosing the actual debut lineup. In this phase, the rookies must maintain maximum effort, since there is still a risk of elimination if they do not show clear breakthroughs through the performance rounds.

Building a comprehensive arts ecosystem with a global outlook

With the flagship project “Tan Binh Toan Nang” YeaH1 Group sets a long-term goal to create a generation of all-round artists who carry Vietnamese identity and integrate internationally. This is not only an entertainment program. It is also the first step in a sustainable development strategy for Vietnam’s entertainment industry.

Ngô Thị Vân Hạnh, CEO of YeaH1 Group, affirmed: “We are not only creating a music group. We are building a sustainable entertainment ecosystem where each artist has a clear development roadmap, is properly trained, and has the opportunity to go global.”

Accordingly, YeaH1 Group will cooperate with Sony Music Entertainment, one of the world’s leading music corporations, to support the global release and distribution of the rookies’ music. At the same time, the Mango Plus platform is officially launched within YeaH1 Group’s ecosystem, through a strategic partnership with MangoTV, a top three entertainment platform in China. Mango Plus aims to provide high-quality content rich in Asian identity with three criteria: watch earliest, interact at the highest level, exclusive Asian content. This will be the main platform to spread the rookies’ image to a wide audience at home and abroad.

“Tan Binh Toan Nang” - Show It All is not only a reality television program. It is a long-term investment strategy in people, culture, and Vietnamese talent. Announcing the Top 11 “"promoted rookies"” marks an important milestone on the journey to professionalize Vietnam’s entertainment industry, aiming to build a generation of artists who can stand alongside developed music markets in the region and the world.