SWAN release MV “có lẽ”: A journey of breaking stereotypes to reclaim the free self

This new release serves as SWAN’s formal introduction as an independent artist under the SYE joint venture, marking a pivotal turning point in his professional music career.

The metamorphosis of the Swan and an inner dialogue

For this music video, SWAN continues to embrace the “Swan” as his central motif - a symbol long associated with him, embodying a soul that is both proud and vulnerable. Moving away from conventional performance-oriented tracks, “có lẽ” is an intimate dialogue between SWAN and his inner world. The song deconstructs the fragile emotions of a young man learning to face the fragments of his past rather than running away.

The core resonance of “có lẽ” lies in its message of self-connection: from listening and understanding to cherishing one’s own emotions. The appearance of an unidentified female character acts as a mirror, helping SWAN see the parts of his soul that need nurturing. Instead of escaping the pain, the music video creates a space for the protagonist to soothe his “inner child”, conveying a message of self-acceptance.

This is a journey of transformation from a broken soul into a proud entity, moving towards a version of humanity that is freer and more compassionate. As SWAN shared: “I hope everyone can spend a little more time loving themselves and their “inner child”. If you’re feeling lost, let those emotions flow; don’t hold on too tight. Devote your mind to learning how to love yourself.”

The synergy of young musical minds

Behind the introspective melodies of “có lẽ” is young composer Ha Quang Huy (born in 2004). In his role as songwriter and arranger, Huy brings a contemporary breath that perfectly complements SWAN’s signature vocal color.

SWAN poured his heart into this project. From the initial demos to the final master, the singer worked closely with Ha Quang Huy, providing detailed feedback on every nuance. This dedication ensures the song conveys SWAN’s personal message while showing absolute respect for the audience through a polished production.

Solidifying a talented vocalist and launching a new chapter

Today’s profound SWAN is the result of a tireless and uncreasing journey. Previously, SWAN left a strong impression on the public with the music video “Với em… kỷ niệm là gì?” in 2024, which garnered over 6 million views, earning SWAN widespread affection for his sweet vocals and emotive storytelling.

Through his relentless efforts on the reality show “Tân Binh Toàn Năng” (Show It All Vietnam), SWAN has not only solidified his position as a skilled vocalist but also proven his creative capabilities in songwriting and recording. “có lẽ” is the culmination of that growth, showcasing a SWAN who is ready to step out of his comfort zone and continue his path as a professional artist with a distinct identity.

With the melodies of “có lẽ”, SWAN opens a space for the audience to reflect on the value of freedom - a freedom found when we dare to face ourselves and shed the weight of the past to become a prouder, more self-loving version.

As his first release under the new label, “có lẽ” serves as a bridge bringing SWAN closer to his audience. The combination of SWAN’s modern musical vision and the strategic backing of the SYE Joint Venture promises a sustainable and artistically rich musical journey ahead.

Link MV: Here



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About SYE Holdings: A Strategic Launchpad Elevating Vietnamese Music to the Global Stage

Following their successful debut on the hit show "Tân Binh Toàn Năng", a new generation of Vietnamese artists is making significant strides in the professional music industry, propelled by the unwavering support of audiences and industry experts. To provide a robust foundation for these emerging talents, YeaH1 Group has entered into a strategic partnership with Sony Music Entertainment - one of the world's leading music corporations - to officially establish the joint venture, SYE Holdings. This landmark collaboration not only reflects the profound confidence of international partners in the potential of Vietnamese artistry but also establishes a vital infrastructure to introduce the nation's music to the global market.

Driven by a mission to accelerate the growth of Vietnam's cultural and entertainment industry, SYE Holdings exclusively manages, guides, and develops a premier roster of outstanding talents. This includes the music group UPRIZE, alongside other artists Hồ Đông Quan, Thái Lê Minh Hiếu, lighT, and SWAN. In 2026, SYE Holdings is poised to launch a series of exceptional musical projects, signaling a powerful breakthrough and a transformative era for its exclusive lineup of artists.