Building Vietnam’s “Soft Power,” YeaH1 Achieves a Major Victory with 3 Awards at I4 Impact Awards 2026

Through its persistent efforts to celebrate Vietnamese identity, unlock local tourism potential, pioneer digital transformation, and more, YeaH1 was proudly honored in three major categories at the Vietnam I4 Impact Awards 2026.

The Vietnam I4 Impact Awards 2026 Recognition Ceremony took place on May 30 in Hanoi and was broadcast live on VTV2. At the event, YeaH1 Group made a strong impression by receiving honors in three prestigious categories: “Soft Power” and “Digital Transformation in Cultural and Heritage Preservation” (awarded to YeaH1 Group), as well as “Outstanding Digital Service” (awarded to its subsidiary, 1Creators).

“Blue Dragon Awards” Category: The Highest Distinction, Affirming the Power of Vietnam’s Entertainment and Cultural Ecosystem as a Source of “Soft Power”

The “Blue Dragon Awards – Soft Power” category was one of the highlights of this year’s awards, recognizing organizations and individuals whose outstanding initiatives have contributed to elevating Vietnam’s National Brand on the global stage. YeaH1’s recognition in this category serves as a significant acknowledgment of its strategy of leveraging culture as a catalyst for creating meaningful community value.

The Concert Economy Boomed in 2025

In the entertainment sector, blockbuster programs such as Anh Trai Vượt Ngàn Chông Gai and Chi Dep Dap Gio, produced by YeaH1, left a significant impact on both audiences and the media landscape. Most notably, in 2025, Anh Trai Vượt Ngàn Chông Gai set a Guinness World Record when 5,000 audience members simultaneously wore traditional ethnic attire during a concert event. This milestone sparked a renewed appreciation for Vietnamese culture and ignited a powerful cultural movement within the community. Traditional clothing, once primarily associated with Lunar New Year celebrations, is now proudly worn by young people at festivals, music events, and large-scale concerts throughout the year. Through YeaH1’s stages, songs deeply rooted in Vietnamese cultural heritage such as Trong Com, Dao Lieu, Chiec Khan Pieu, and Co Doi Thuong Ngan have become bridges connecting different generations, fostering national pride and helping traditional culture reclaim a meaningful place within modern youth entertainment.

Beyond entertainment, YeaH1 has also made a lasting impact through community initiatives and local economic development projects. Through the program Gia Dinh Haha, authentic stories about local culture, cuisine, and landscapes have sparked a growing trend of experiential tourism across Vietnam. Destinations featured in the show have repeatedly reported fully booked homestays, while regional specialties such as Quang Ngai salt flowers, honey, and Shan Tuyet tea have seen significant increases in demand and sales.

Beyond tourism promotion, YeaH1 has actively encouraged sustainable living through initiatives such as the “3,300 Good Deeds” campaign, a livelihood-focused project that planted 20,000 trees in Ban Lien (Lao Cai Province), and an elephant-friendly conservation campaign in Vietnam’s Central Highlands.

With a long-term vision, YeaH1’s SYE ecosystem and Tan Binh Toan Nang talent development program are nurturing the next generation of artists. These emerging talents are being equipped with a global mindset while maintaining a strong connection to Vietnamese cultural identity, preparing them to bring Vietnamese culture to wider regional and international audiences.

This achievement represents the culmination of YeaH1’s sustained efforts to connect culture with everyday life. It reinforces the Group’s leading position in Vietnam’s media, technology, and entertainment industries while contributing to the broader mission of elevating Vietnam’s national brand and introducing its cultural values to audiences around the world.

“Digital Transformation in Cultural and Heritage Preservation” Award: Elevating Vietnamese Identity in the Digital Era

The ability to skillfully combine traditional values with modern technology has helped YeaH1 secure a convincing victory in the “Digital Transformation in Cultural and Heritage Preservation” category.

Through its portfolio of high-quality premium content, YeaH1 has effectively “digitized” elements of Vietnamese folk culture, reimagining them through modern production approaches and distributing them across digital media platforms. This strategy has not only created new ways for audiences to engage with the arts, but has also made a meaningful contribution to the development of Vietnam’s digital cultural and creative industries.

“Outstanding Digital Service” Award for the 1Creators Platform and Social Network

Aligned with this strategy, 1Creators, a platform within the YeaH1 ecosystem, was honored with the “Outstanding Digital Service” award.

Designed as an all-in-one platform, 1Creators is more than a conventional social network - it is a comprehensive digital ecosystem. Featuring tools that support the development of Fandoms, Fanpages, and Channels, the platform places communities at its core, empowering content creators to maximize audience engagement while enabling brands to build meaningful connections with their target users. Through this approach, 1Creators is steadily contributing to the growth of the digital creator economy, generating sustainable value for users, businesses, and society as a whole.

YeaH1 Group’s remarkable hat-trick of awards at the Vietnam I4 Impact Awards 2026 demonstrates that its development philosophy of “using technology as a launchpad and culture as a foundation” can generate sustainable value for both businesses and communities, while creating distinctive milestones that elevate Vietnam’s National Brand in the digital era.

VIETNAM I4 IMPACT AWARDS:

The VIETNAM I4 IMPACT AWARDS is part of a series of initiatives implementing Resolution No. 57-NQ/TW (issued on December 22, 2024) by the Politburo on breakthroughs in science, technology, and innovation development, as well as Decision No. 749/QD-TTg (issued on June 3, 2020) by the Prime Minister approving the National Digital Transformation Program.

Held annually, the awards honor outstanding initiatives, models, and technological solutions that create positive social impact while fostering stronger connections within the innovation ecosystem among government agencies, businesses, and the international community.

The awards are organized under the direction of the Vietnam Union of Science and Technology Associations (VUSTA) and sponsored by the Ministry of Science and Technology. They are jointly hosted by the Institute of Innovation and Digital Transformation, the National Digital Transformation Agency (under the Ministry of Science and Technology), the Vietnam Automation Association, and Bao Sang Development Joint Stock Company. The judging panel comprises leading experts, scientists, and policymakers with distinguished reputations in their respective fields.