1Brand accompanies major brands to leave an imprint at the BSI Awards 2026

This achievement not only confirms the correct direction of a 360° Integrated Media & Activation Agency, but also contributes to strengthening 1Brand's position in YeaH1 Group's media and digital content ecosystem.

Sweet fruit from customer understanding and persistent effort

As one of the leading prestigious benchmarks in the social media industry, the BSI Awards honor campaigns that have real connections and bring effective measurable value to businesses. In this year's season, the campaigns co-executed by 1Brand and its strategic partners were honored to receive important awards:

Jollibee Xmas Reindeer won the Gold Trophy in The Best Social & Commerce Integration category, thanks to a solution that harmoniously combines creative interaction in the digital environment and direct commercial conversion optimization.

OMO Gieo Triệu Mầm Xanh – Phủ Vạn Cánh Rừng was honored in The Best Societal Impact Campaign category, thanks to a humane approach that spreads the brand's message to the general audience in a natural and truthful way. 

Besides, other large-scale campaigns such as Lay’s x Show It All Vietnam, The Jolly Journey & The Jolly Day (Jollibee), and Cùng OMO - Chơi Là Chất Ngại Gì Bẩn were also proud to be in the prestigious Shortlist of this year's season.

"The trophies at the BSI Awards 2026 are first of all a recognition of the responsibility spirit of the 1Brand team, but more importantly, it is the trust that partners have placed in us. We believe that a successful campaign does not just stop at simple media numbers, but must create practical connections and the most authentic experiences for consumers." - A representative of 1Brand's Board of Directors shared.

The companion behind user-engaging campaigns

Beside the footprints at major awards, 1Brand's execution capability is also proven through the long-term trust from multinational corporations and leading e-commerce platforms, typically Shopee.

To realize the positioning of a 360° Integrated Media & Activation Agency, 1Brand always approaches the brand's problem in a comprehensive way. From creative idea development, leveraging a deep and wide influence network through Social Influencer & Outreach Booking solutions, to event organization capabilities, and standard project execution on the ground.

The supporting point that makes 1Brand's difference lies in the ability to combine diverse media tools: from building content complexes, implementing community strategies, to the core strengths in event organization, experiential interaction activities, and integrated communications. Thanks to that, brands not only increase brand awareness naturally but also achieve practical growth goals.

Resonating values from the YeaH1 Group launchpad

As a member of YeaH1 Group, 1Brand has the opportunity to inherit and make the most of the rich media resources of the group. The understanding of young users' behavior from YeaH1, combined with the sharp execution mindset of the staff at 1Brand, brings practical and cost-optimized marketing solutions for partners.

In the upcoming journey, 1Brand will continue to improve and raise the service quality in the deeply integrated Event, Social & Commerce segment. The Agency commits to accompany businesses with dedication, innovative mindset, and the highest responsibility to jointly create the next sustainable values in the market.

Source: 1Brand